Understanding Inbound Marketing

What is inbound marketing?

Inbound marketing is when a business promotes themselves using techniques such as web content marketing, social media marketing, and search engine optimization techniques. Inbound marketing attracts new customers and clients by drawing them in, unlike traditional methods such as TV or radio ads, which interrupt.

This blog post is a perfect example of inbound marketing. Using SEO and informative content, Flint Fix has written an article that you (the potential customer) may have discovered on a social media platform such as Facebook or Pinterest. You clicked on it, and now you're reading an informative, factual post on our Flint Fix website. You've now become familiar with our brand, and, hopefully, gained our trust and respect as a business that's knowledgeable in methods of inbound marketing.

See how that works? It's pretty great stuff. Inbound marketing promotes customer loyalty, website traffic, and overall sales. Don't force your products and services on potential customers; guide them into a better understanding of why and how your business can serve them.


Hannah Flint

Brand Strategist and Graphic Designer at Flint Fix.